I should start this blog by
saying that I have never actually taken part as a potential candidate in a
'normal' Parliamentary or Senedd selection process. Last year, I 'ran' to be
the candidate for Cardiff Central for the Lib Dems in the snap election. I use
inverted commas because it was an extremely shortened process that did not
really allow for much, if any, campaigning. Canvassing for votes was basically
reliant on who you already knew and had in your list of contacts - whether that
be on your phone, in Messenger, or whatever else. More recently, I ran to be
the Cardiff Central candidate for the Lib Dems for the Senedd elections next
year. In the end, I came second in both races - although last year the second
place was on a coin toss, so that is more luck than an achievement.
This time the process was a lot longer, but still far from normal.
Due to Covid-19, we couldn't talk to people face-to-face, and we couldn't have
an in-person hustings. With that in mind, and knowing or suspecting that much
of the campaign next year will be fought online, I chose to use this an
opportunity to push myself to learn new skills, while also making use of the
more traditional campaigning tools such as letter writing and making phone
calls.
For me, it was important throughout to recognise the context
within which this selection was taking place. Hence the photos of me in masks
(something I will continue to advocate doing, in the relevant contexts) and the
policy positions I promoted, most of which were in response to the times we
find ourselves in. On reflection, I don't regret doing this, although I do now
recognise that some people are clearly more over it than they should be, or
else aren't ready to consider how much this time has changed a lot of us.
I think it is important to talk about these sorts of experiences,
because so much of what happens in the internal world of politics is such a
mystery to those outside it. And we're never going to encourage a broader range
of people to get involved if we don't demystify how we get into these
positions, by talking about both the good elements, and the bad, as well as the
more practical side of things.
The selection process was to go on for weeks, so as soon as I got
sight of the time table, I planned out a schedule of what content I wanted to
create, and when, using which channels and messages, taking into account key
deadlines such as when the virtual hustings was, and when ballots would be sent
out. I figured out which photos I needed, based on what issues I wanted to talk
about, and roped one of my best friends and my partner into taking photos of
me.
Rather than start out with a manifesto, I drafted a letter, which
was hosted online and emailed out, as well as printed and hand delivered by
myself to the couple hundred households who could vote. Our party has recently
switched to a new design software, so I took this as an opportunity to start to
get to grips with using it, making use of templates provided by HQ on our
Google Drive. A letter header seemed the simplest thing to get my head around
as a starting point, and a letter felt quite personal, as an introduction to
myself and what I would be standing for.
Delivering these letters was a pain in the backside. It is not
like usual delivery, which is normally every single household, or even a
targeted list or postal voters, it was so much worse. Especially as someone who
does not drive. I can only imagine how much longer this process would have been
if I also had to try and canvass people door to door. I did cheat a little by
buying stamps and posting some, mostly where people lived in flats which were
difficult to access. But that was fine because the budget for the campaign was
£150 and I only used about a dozen stamps in the end.
Hopefully by now, you are starting to see how demanding this
process is. In terms of skills, time, and money. And not everyone has equal
amounts of these at their disposal. All therefore act as barriers to
participation, some of which can be overcome by support from other party
members or organisations set up within the party to support candidates from
specific backgrounds, but even with those things available to you, the process
is still time consuming and daunting. So, you can begin to see how our internal
workings of democracy make things easier for some than others, even before you
become a candidate.
None of this is a complaint, it is just an observation. It is just
a fact.
The virtual hustings were an interesting experience, and actually
I think I was much more suited to that than the in-person hustings I took part
in last year. However, I have since found out the viewing figures were quite
low, which does not surprise me since the whole thing was about 90 minutes
long. For this reason, I clipped sections of the video, and uploaded them to
YouTube, to host on my website. That was another couple things I did for the
first time ever as part of this process; editing and uploading videos, creating
a manifesto video, and designing a website (albeit one based off a
template).
I did not start making phone calls until just before ballots went
out. In hindsight, this was a mistake. In my mind, though, I wanted to talk to
people after I had delivered all of the letters, so that I had something to
open the conversation with, and a basis from which people could ask questions.
Generally, I do think this approach worked well, however in future I would
probably just blow a huge chunk of my budget on postage, to save time that
could be used to talk to people instead.
I felt awkward about phoning people as part of this selection.
Firstly because of, you know, the pandemic. I was afraid some people would just
think it was inappropriate. And there were some people for whom the selection
process was the very last thing on their mind. But most people I spoke to seemed
quite keen to discuss politics. I think that is something we overlook, in
political parties, is that members want to talk about politics sometimes, not
just help get people elected. It proved a useful exercise in finding out where
people's heads are at, and I found that even where some people did not agree
with me, they were still interested to hear my viewpoints.
The other reason I felt awkward was because it is a hugely
exposing thing to do. Putting yourself out there, even on a small scale such as
this, declaring what you believe in and want to achieve, and asking people to
support you. Not as part of a team, but you, on your own. Sure, it is nothing
compared to an actual election, and if anything, party members should be the
friendliest, most supportive people you will speak to.
But I am a great believe in leaning into the uncomfortable, and
that if something scares you, it usually means that you care about it, and that
there's growth to be had in doing it.
The other barrier that I have not talked about, is the one staring
us in the face. The pandemic. Like everyone else, I have been affected by it,
mostly emotionally and mentally. Some days it is an uphill battle just to deal
with what existence means right now, let alone actually achieving anything or
making any progress. So early on, I made the decision to prioritise my mental
and physical health. Yes, I wanted to win, but not at the expense of my own
health and wellbeing. Because nothing is worth that.
So apart from a letter, videos, a website and phone calls, there
were also two emails that I composed, a blog post I wrote, a digital leaflet I
designed, and various social media posts that supportive party members shared
to Facebook for me (I haven't been on Facebook since June, and it is glorious
not to have the toxicity from that platform taking up space in my mind rent
free). I also started an Instagram and TikTok account (I have yet to post
anything to the latter because I find the space both fascinating and
terrifying).
Because like I said, I believe
the election next year will be fought largely in the digital space, and we have
to recognise as political parties that we can't just rely on Facebook and
Twitter, especially when it comes to engaging those under the age of 25, and 16
& 17 year olds who will be voting for the first time next year. But also,
you know, Facebook is terrible, and we should probably stop engaging with a
platform that has actively participated in damaging democracy.
The final thing I wanted to talk about is prejudice. Because even
as a woman of 33, the issue of my age came up. Now I know I look young, but
even if I was as young as some members thought I was, so what? Age should not
be a factor. All that matters is that the person is old enough to stand. Incidentally,
that should have been my answer when someone asked how old I was. I was also
deemed to be 'alternative' which I actually see as a compliment, because I
deliberately chose to talk about radical policy positions, since I believe it's
important to be clear about what you stand for, especially at a time when the
status quo is so very unfit for purpose.
But I also accept that for some
people, who do not feel the unfairness of the world we live in, these ideas be
a threat, and so they will not support them. That is fine. I've always said
that I don't want to change who I am or what I am about to fit some mould,
because that way lies compromising my values of authenticity, honesty and
integrity, which are so intrinsic to who I am as a person. And if that means I
never get chosen to be a leader, then so be it, at least I will be able to live
with the decisions I have made.
On the flip side, I did get called impressive, and I was told I
was admired (even though I didn't have the right level of experience - a word I
hate, and find to be a double edged sword, but whatever), and someone even went
so far as to say I would be missed as a councillor. (Currently you can be a
Member of the Senedd and a councillor, but personally I think it's wrong to
double dip out of the public purse in such a way, and besides, it sounds
exhausting, and potentially a conflict of interest too. Not to mention it
prevents another person from getting a chance to represent their community. It
is a big no from me).
I hope this blog has provided some insight into the selection
processes conducted by political parties to choose their candidates for
selections. And even if no-one finds this useful, it will at least be a
reference point for me in the future. I will be running for selection again in
the future because I am stubborn and driven and strong willed. But for now, I
am going to focus on trying to drive policy change in my party, continue to
agitate where I see things I disagree with, and do my best as a local
councillor for my ward.
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